The business supplies technical equipment such as sound, lights, audiovisual (AV), stage and conferencing equipment.
For him, the main goal for his business is to expand across other regions in Namibia and to build a solid reputation in terms of professionalism and service.
Although the business does private events like weddings and birthday parties, his main target market are corporate clients; according to him they hold the same values as the business as they believe in professionalism and quality.